Sushi, in Space!

[vimeo http://vimeo.com/34854673 w=640&h=360]

This was shot for a small chain of restaurants called Sticky Rice. They have a long history of doing marketing their own way and we knew they would love this idea. Email [email protected] for more info.

In collaboration with RVA TV and Bark Marketing, Sticky Rice launched a sushi plate of their popular Godzirra roll on January 1st of this year. Six months of planning and testing went into this project as a lot of variables were at play: -60F in space, FAA regulations, overheating or freezing batteries, GPS issues, stabilization, and how to make the damn sushi stay together in high winds.

Our team is hoping for national attention and plan to make a shorter commercial for local air play. We loved the Toshiba ‘Chair in Space’ commercial and it was the basis of this project wondering if it could happen on a shoe-string budget for a small business.

Technically, it was only near-space, but still… Great work guys – now I’m hungry. Mission accomplished.

Rationality of going into space

The universe is probably littered with the one-planet graves of cultures which made the sensible economic decision that there's no good reason to go into space--each discovered, studied, and remembered by the ones who made the irrational decision.